For the past 16 years, MB&F founder Maximilian Büsser has been creating other-worldly timekeeping machines - but Max has also been playing with a side project for a while now: creating a more accessible machine, under another label, but always with the crazy MB&F touch. The result: “M.A.D.1”.
The M.A.D.1's fully visible triple-blade, titanium and tungsten rotor winds one of the rare automatic movements with unidirectional winding (essential for an easy, high-speed rotation), the reliable Miyota 821A, flipped upside-down – a nod to MB&F's HM3 and HM8. Time is displayed laterally thanks to revolving hour and minute cylinders, engraved and boosted with Super-LumiNova.
The M.A.D.1 RED is priced at CHF 2900 excluding tax.
Given the incredible demand and raffle registrations received (+25’000), we have decided to relaunch another batch of M.A.D.1 REDs for early next year. This new batch will be allocated on a raffle basis only. To ensure fairness, please refrain from contacting us asking for exceptions as there won’t be any waitlist or special treatments.
In order to be informed about M.A.D.1 RED news, you can follow us on our newly created Instagram page: @m.a.d.editions
You can also register your email below so that we send you an email when the next raffle opens. Please note that this is not a registration for the next lottery, you will still need to order a ticket once notified.